Why Facebook?
Jeff Leake, Lead Pastor of Allison Park Church in the Pittsburgh area, wrote the following recently about how the internet and social media has impacted his ministry.
I thought it was so good I had to share it:
So much has changed in the past five years with online interaction. Five years ago, I didn’t even really know what a ‘blog’ was. Now, I tweet, I blog, and I facebook just about every day. As a pastor and leader these have all become important tools in the way I do ministry.
Here’s how I am strategically choosing to use Facebook:
- Inspiration - Since I link my Twitter feed to my Facebook status, I can post a proverb or promise every day that might be a source of encouragement to people with whom I am in relationship as their pastor or friend.
- Preparation - I often use my Twitter/Facebook status as a way to get people’s opinions about an upcoming topic I am preparing to speak on. Last week I asked the question, ‘what will your first thought be when you open your eyes in heaven.’ I used some of the responses I collected on Facebook as my introduction to my message for the weekend.
- Communication - Since there are hundreds of people in my congregation on Facebook, I can promote upcoming events and share testimonies through the social network that is already there.
- Interaction - Many people feel most comfortable asking questions or dialoguing with on Facebook because it is such an informal means of interaction. Young people (especially teens) will comment to me about a message that I preached or asking me a question they were wondering about through Facebook.
- Instruction - Since I can link my blog posts to my Facebook page, I can also teach through this process. Sometimes I provide a follow-up thought to a message that I shared. Sometimes I will provide some devotional thoughts from my own personal study. Sometimes I link to resources from other blogs and sites. All of this adds to the ‘discipleship’ process.
- Conversation – There are many times where I have had spiritual conversations with ’spiritual seekers’ who are interested in a safe way to discuss their questions or concerns about faith in Christ. Sometimes these conversations happen with people I went to High School with or those that I may have met in an airport (and then connected with later on Facebook).
- Personalization – Since Facebook allows for videos, pictures, and other ‘life-oriented’ revelations, it allows me to share a little more detail about who I am and what I am interested in. This is important for a pastor, because many times people have this other-worldly view of what a pastor is or is not. Many people have told me they were afraid to approach me or talk to me because of my position or title. When they seem me goofing off on Facebook, it removes that invisible unnecessary barrier.